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Super Saturday Approaches! The Weekend for Procrastinators

Super Saturday Approaches! The Weekend for Procrastinators

The last Saturday before Christmas is designated as “Super Saturday,” signifying a major day of revenue as frantic holiday shoppers scurry to complete (or even start) their gift giving.

This year, retailers have an extra-long weekend to have one last push to increase their overall holiday revenue for a super weekend of sales, extended hours, and other promotions.

Super Saturday usually ranks second to Black Friday in terms of revenue performance, but this year it’s expected to surpass as there are 2 extra days for shopping.

With fierce competition, retailers are slashing more prices with sales most likely extending until Christmas Eve.

Ecommerce businesses can still target procrastinators this weekend as well.

-  If you’re offering Expedited Shipping, emblazon that across your homepage. Even better if you list the exact cut off time/date for the deadline to order.

For example Amazon lists a countdown timer to assure customers:

Amazon Counter

E-certificates and E-cards are still the best and fastest delivery option for a last-minute shopper (even morning of Christmas Day!) Offer attractive looking certificates to be printed out as well.

Create Gift Lists to help indecisive shoppers and share it among your social channels. Even if they may not purchase from you before Christmas, viewers are bound to get gift cards or cash that can spark their memory for a near future gift to themselves.

- Target the day after Christmas. An estimated $28 billion in gift cards were sold for Christmas in 2011. Hone in on the shoppers that are tired from dealing with overcrowded malls and encourage promotions targeted at them for the 26th.

Whichever tactic you’ll perform for your business this weekend, just remember that if you didn't get to it this year, there’s always next! Be sure to spend time with your family to de-stress and leap toward 2013 with a healthy and clear mind.


+Alice Ly
Social Media Manager
Lucrazon Ecommerce

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