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Small Business Saturday is Fast Approaching! Get ready for Nov. 24, 2012

Small Business Saturday is Fast Approaching! Get ready for Nov. 24, 2012

Whether you’ll be participating by opening your stores to the community or by shopping small on Small Business Saturday, it will be a day of genuine effort and rallied support by everyone.

Last year, 100 million consumers shopped in small, local stores in addition to small online store fronts. What have you done to prepare your business? You can still download free Marketing Materials as well as read other small business success stories at the American Express website dedicated to this day of the year.

Retail stores can put up the free signage to remind their customers about this important day so your business doesn’t get swallowed up by the Black Friday frenzy. In addition, be sure you’re listed on relevant online directories, and any other popular Internet websites. When consumers are shopping throughout the day, they’ll be consulting their phones so make sure your online presence is mobile-friendly and easily searchable.

If you have an online store, remind your customers via email and perhaps a perk. It will be an absolute necessity to make sure your site works on a smartphone and that important messaging doesn’t get cut off. You can also share great information on social media sites as well and join in on the conversation on Twitter via #SmallBizSat

So how important is Small Business Saturday?

Here’s a great infographic on how Small Business power communities and the value of shopping small:

Small Business Saturday Infographic Crop

How are you planning on contributing to Small Business Saturday? Feel free to comment below! And although it's focused on this Saturday, you can still contribute every day of the year! For myself, I'll be attending various Farmer Markets, as well as local indie artwork festivals and dining out at my favorite local eateries.

Let's all support Small Business Saturday and Small Businesses everyday!


Alice Ly
Social Media Manager
Lucrazon Ecommerce

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