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Google Gamification with "A-Google-A-Day" Trivia Game

Google Gamification with "A-Google-A-Day" Trivia Game

I'm a little late to the game. Actually 8 months too late but I just saw the Google ad commercial for it recently and felt almost bewildered.

What am I talking about?

Google created a trivia game. The whole purpose of the game is to “search” your answers (on Google of course) from the various questions they throw at you. The faster you answer correctly, the more points you get, and the more badges or achievements you get.

That is the whole purpose.

Here’s the video ad so you know what I’m talking about:

You might be thinking, why would I want to play that? (I know I did)

Actually I thought, “I use Google every day for my regular purposes, do I really need to play a SEARCH GAME just so I can get badges that don’t have any value?”

But it IS actually quite ingenious of Google. It’s a major step towards gamification, a term that describes the use of game-thinking and game mechanics in a non-game context to increase user engagement in addition to solving problems.

Google-A-Day encourages players to engage with the search engine, learn how to use its functions better, and also promotes Google+ because you can share your achievements.

Because answering a question faster earns you more points, players learn how to adjust their search terms to eliminate unnecessary words, training them to use Google more efficiently.

Here’s what it looks like:

Google-A-Day Trivia Game Question Sample

To complete the day’s challenge, you’ll have to answer 10 questions, each providing more points as it scales in complexity.

I got my first badge after the 3rd question:

A-Google-A-Day Trivia Game Badge Sample

Rewarding early and rewarding often is what gets people addicted and Google did it well with the badge awarding in addition to the clean (and fun) animation.

A-Google-A-Day Trivia Game Completion Fanfare

Upon completion, you’ll get a tally of your score along with rockets blasting into the sky in your honor.

Every achievement and every badge has the option to share to your Google+ feed. In addition, you can also send challenges to friends on your list. It’s a push for people to interact with Google+ and to provide more “stickiness” into the platform.

I’ll say it again: ingenious.

Would I play it again? No. But that doesn’t mean others won’t. It’s still currently in Beta (yes, even after 8 months) so who knows what other improvements it could bring.

Gamification at its best. Well-played, Google. Well-played.

Have you tried playing Google's trivia game yet? What did you think of it? Feel free to comment below!

Cheers!

+Alice Ly
Social Media Manager
Lucrazon Ecommerce


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