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Blog

Giving Tuesday 2013

Giving Tuesday 2013
“We make a living by what we get; we make a life by what we give.” – Sir Winston Churchill
 
#GivingTuesday is a global movement to give back after a day of giving thanks, and two days for getting deals (Black Friday and Cyber Monday).  Add Small Business Saturday to the list, and you have a whole long weekend of consumerism.
 
Due to this shopping frenzy, #GivingTuesday is an initiative founded by 92nd Street Y and United Nations Foundation last year of August 2012, to encourage and spread worldwide “giving” behavior such as volunteering, donating, advocating causes, or in general goodwill. It celebrates charitable activities that support non-profit organizations
 
Did it make a difference last year?
 
From their website:
 
“In 2012, we had more than 2,500 recognized #GivingTuesday™ partners from all 50 states of the United States. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday.
 
Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year. DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%. More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter”
 
This year, to encourage even more social media participation, #GivingTuesday created an #UNselfie movement that counters the recent news of Oxford Dictionaries naming “selfie” the word of the year.
 
UNselfie Movement - Lucrazon
 
You support by writing on a piece of paper, the hashtags of #GivingTuesday and #UNselfie along with the non-profit organization that you support or what you want to support/raise awareness in general, then take a photo to upload on social media.
 
Here are some examples:
 
UNselfie example - JuliaBYoung UNselfie example - Melissa Cantor
 
And some high-profile examples of #GivingTuesday messaging: 
 
GivingTuesday Examples
What is your #GivingTuesday moment?
 
Cheers!
 
+Alice Ly
Social Media Manager
Lucrazon

2 Comments To "Giving Tuesday 2013"
Alice Ly - Lucrazon - 12/06/2013

Thanks, Karla! Glad you enjoyed the post :)
Karla Sanchez-Pacheco - 12/05/2013

Love it! It is a perfect and the most appropriate way to celebrate the spirit of the holiday! Thank you for highlighting this movement.

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