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Another Ecommerce Holiday - Hello Green Monday!

Another Ecommerce Holiday - Hello Green Monday!

You've heard of Cyber Monday, the Monday after Thanksgiving, but have you heard of Green Monday?

It's not a day where you recycle (although you should do that everyday), not a day where vegetables are encouraged (might be a good idea though!) and not related to Giving Tuesday.

It's being branded as Cyber Monday #2.

There are few definitions for Green Monday:

1. Typically these Ecommerce holidays are made up by a person, a retailer, a company etc and this one is no different. The business research organization, comScore, created this term to describe the massive online auction and shopping website, eBay's best sales day in December, which is traditionally the 2nd Monday.

2. It's also the last Monday before Christmas when standard postal shipping will ship packages to arrive before Christmas. You'll see today marked heavily with free shipping promotions. (However, there is yet another holiday on Dec 17, called Free Shipping Day, where around 1,000 retailers and small businesses plan to join)

3. Due to definition #2, it's a huge day where online retailers make "green," (aka money). According to comScore, Green Monday in 2011 had U.S. shoppers spend more than $1.1 billion!

With most consumers not being familiar with Green Monday, many retailers are forgoing using the term and just offering discounts and shipping promos for 1 day only.

Will you partake in Green Monday for your small business? There's still a bit of time left before the end of the day!


+Alice Ly
Social Media Manager
Lucrazon Ecommerce 

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